Letter from the Founder
For many years now, I have worked towards a single vision, to help raise the standards of the Entertainment Industry
throughout Asia and more specifically to highlight and display the talent and skills of the Asian people throughout the
Western world.
Living in London for 7 years, I grew to realise that although London boasts its multiculturalism and diversity, the UK music industry is dominated by white-pop-English or black-soul-English type artists. Never have I seen the expression or voice of an Asian solo artist in the Western world and yet the West is replete with the presence of American, Australian, German and Dutch artists. If you go to any Asian region, however, and switch on the music channel, most of the above would definitely be present in the programme mixed in with their local Asian artists. I found it very hard to believe, as I was aware of the enormous talent pool that Asia had to offer.
Looking to other entertainment genres, this same "format" occurs, none more so evident then in the world of MUSICAL THEATRE, traditionally being dominated by Caucasian performers. The ground breaking smash hit musical MISS SAIGON was the first to provide the Musical Theatre world of a show that required the castings of Asian performers for the principal roles. From the musical’s opening, an appreciation and realisation of talents coming from Asia for Western shows materialised.
Breaking into the ‘Western’ scene is the secret key – a key that many Asian countries do not have. A key no one has offered to give or provide. Since then, I have been researching, assessing and developing a way in which the Asian nations can be educated, developed, directed and then guided for the 'Western' market.
The secret key: I call it, "BUILDING BRIDGES".
Asia needs one company, one face, one body to encourage, enforce and evolve the Entertainment Industry and what better location than Shanghai. As we already know industries such as Gas, Hotels, Television, Media, Mobile Phones and aptly enough the Fitness Industry are all on the rise, and with that, so too is the Entertainment Industry.
Through the development of Projects, Programs & Creative outlets and Creative Incentives, "Bridges" must be "built" in order to exploit the maximum potential of not only the world’s interest in China, but what China can offer the world, and we, at Eaarsasia intend to design, initiate and execute those ideals and that doorway.
I believe the winds of change are now and the small steps we make today will provide the Entertainment Industry in China with the solid frameworks to firmly plant itself as a leading and pioneering force in the Film, Music and Theatre industries worldwide.
Living in London for 7 years, I grew to realise that although London boasts its multiculturalism and diversity, the UK music industry is dominated by white-pop-English or black-soul-English type artists. Never have I seen the expression or voice of an Asian solo artist in the Western world and yet the West is replete with the presence of American, Australian, German and Dutch artists. If you go to any Asian region, however, and switch on the music channel, most of the above would definitely be present in the programme mixed in with their local Asian artists. I found it very hard to believe, as I was aware of the enormous talent pool that Asia had to offer.
Looking to other entertainment genres, this same "format" occurs, none more so evident then in the world of MUSICAL THEATRE, traditionally being dominated by Caucasian performers. The ground breaking smash hit musical MISS SAIGON was the first to provide the Musical Theatre world of a show that required the castings of Asian performers for the principal roles. From the musical’s opening, an appreciation and realisation of talents coming from Asia for Western shows materialised.
Breaking into the ‘Western’ scene is the secret key – a key that many Asian countries do not have. A key no one has offered to give or provide. Since then, I have been researching, assessing and developing a way in which the Asian nations can be educated, developed, directed and then guided for the 'Western' market.
The secret key: I call it, "BUILDING BRIDGES".
Asia needs one company, one face, one body to encourage, enforce and evolve the Entertainment Industry and what better location than Shanghai. As we already know industries such as Gas, Hotels, Television, Media, Mobile Phones and aptly enough the Fitness Industry are all on the rise, and with that, so too is the Entertainment Industry.
Through the development of Projects, Programs & Creative outlets and Creative Incentives, "Bridges" must be "built" in order to exploit the maximum potential of not only the world’s interest in China, but what China can offer the world, and we, at Eaarsasia intend to design, initiate and execute those ideals and that doorway.
I believe the winds of change are now and the small steps we make today will provide the Entertainment Industry in China with the solid frameworks to firmly plant itself as a leading and pioneering force in the Film, Music and Theatre industries worldwide.
Respectfully yours,
Robert Vicencio
Producer / Director